Building Brand Authority
Driving Qualitative Results
Client: Article Lab
The Project:
This project involved providing comprehensive writing services for Article Lab, a content marketing agency. We played a key role in crafting engaging and informative content for 20+ clients in various industries – retail, consumer goods, advisory and financial service, real estate and travel – becoming a trusted source for at least 5 clients.
The Approach
A focus on delivering high-quality, well-researched content that achieved client’s business goals and engaged their target audience. This included 1) Tailored Content specifically aligned with each client’s target audience and brand voice. 2) SEO Optimization incorporating best practices and relevant keywords to ensure search engine discoverability. 3) Content Diversity – long-form articles, product reviews and guides, thought leadership pieces and SEO metadata – to cater to the needs of their various audience needs.
Article and Blog Writing
Informative and engaging blog posts were created to educate readers and promote services and products.
Thought lieadership
By creating in-depth written pieces, we provided actionable insights in the advanced stages of the audience's buying journey to drive sales.
SEO
Natural keyword usage, meta data titles and descriptions, and backlinks were a few of the tactics used to improve search engine visibility.
site pages
Core website pages - homepage, about, FAQs, Mission statement - were written to reflect clients' brand values, personality and voice.
The Results
This project required versatility in content creation, ability to adapt to different client needs, and commitment to delivering high-quality content that drove results. We helped Article Lab succeed in serving their clients and achieving their content marketing objectives.
STRONGER CLIENT RELATIONS
Consistent, high-quality work made us go-to copywriters for several Article Lab clients. Our writing was also used by the agency for testing and implementing new writing services.
IMPROVED WEB TRAFFIC
Well-optimized content boosted website traffic, attracting visitors through organic search engines.
BETTER LEAD GENERATION
With persuasive and informative content, website visitors were converted into quality leads.
bRAND ESTABLISHMENT AND REPUTATION
Well-researched content that could not be found anywhere else formed the image of clients as being extremely knowledgeable and reliable resources for target audience's needs.
What Our Client Has To Say
★★★★★ 5/5
"Angelica is an outstanding writer, a great communicator and a real joy to work with. Look forward to working with her again."
L. EPKE, ARTICLE LAB
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- Wednesday: 1pm-3pm
- Thursday: 1pm-3pm
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- Email: info@embraceyourbrandllc.com
- Phone: (312) 450-0719