A Birthday with impact
Designing for Volunteer Engagement
Client: Jeanette Hanna
Client: Jeanette Hanna
This project involved creating a unique and impactful birthday celebration for Jeanette Hanna. Instead of traditional gifts, Jeanette wanted her friends and family to volunteer their time to a cause they cared about.
Our approach was to center the project around Jeanette’s “brand story” to make her request undeniable, implement visual storytelling to personalize the experience for her friends and family, and make use of engagement features – countdown timers, forms, volunteer recognition, progress tracker – within the website for a fun user experience.
We built a user-friendly site that made it easy to log and track volunteer hours.
Website copy was written to explain the concept, provide volunteer info and showcase Jeanette's story.
Newsletters kept volunteers informed, motivated and engaged.
We managed all aspects of the project to ensure seamless implementation.
This innovative approach to a birthday celebration yielded impressive outcomes. We not only surpassed initial expectations but also fostered a deeper sense of community and purpose.
A remarkable 350 hours of volunteer service were accumulated, showing people what can be accomplished with teamwork.
The website, emails and project garnered an exceptional response, getting more interest and participation than initially thought.
Jeanette discovered the depth of her love of volunteering and discovered that by sharing with others, she can make an impact on the world around her in ways she hadn't considered.
Friends and family became active participants, showing their support and love for Jeanette's noble mission.
Unlock explosive growth with our data-driven marketing strategies and expert execution. We go beyond good writing and design – we delve deep into your audience and brand goals.
Schedule your FREE 15-minute consultation today and discover your brand’s hidden potential.
Empathy-Driven Digital Marketing Agency. Committed to Creating Content and Designs That Look, Sound and Feel Like Your Unique Business. Based in Chicago.