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  • Chicago, IL

A Birthday with impact

Designing for Volunteer Engagement

Client: Jeanette Hanna

The Project:

This project involved creating a unique and impactful birthday celebration for Jeanette Hanna. Instead of traditional gifts, Jeanette wanted her friends and family to volunteer their time to a cause they cared about.

The Approach

Our approach was to center the project around Jeanette’s “brand story” to make her request undeniable, implement visual storytelling to personalize the experience for her friends and family, and make use of engagement features – countdown timers, forms, volunteer recognition, progress tracker – within the website for a fun user experience.

paint brush painting on a computer screen representing creative web design

web design

We built a user-friendly site that made it easy to log and track volunteer hours.

Content Creation

Website copy was written to explain the concept, provide volunteer info and showcase Jeanette's story.

email marketing

Newsletters kept volunteers informed, motivated and engaged.

Project Management

We managed all aspects of the project to ensure seamless implementation.

The Results

This innovative approach to a birthday celebration yielded impressive outcomes. We not only surpassed initial expectations but also fostered a deeper sense of community and purpose.

350 Volunteer Hours

A remarkable 350 hours of volunteer service were accumulated, showing people what can be accomplished with teamwork.

Exceeded Expectations

The website, emails and project garnered an exceptional response, getting more interest and participation than initially thought.

Personal Growth

Jeanette discovered the depth of her love of volunteering and discovered that by sharing with others, she can make an impact on the world around her in ways she hadn't considered.

Engaged Community

Friends and family became active participants, showing their support and love for Jeanette's noble mission.

What Our Client Has To Say

5/5
"I had the pleasure of working with Angelica on my 40th birthday site campaign to get my family and friends to volunteer their time to different organizations and causes that are important to them. Working with her was such a game changer for me and how I think and approach different things beyond that project. She encouraged my ideas/creativity, held me accountable, really made me think about the purpose, what I want to convey and how I want to do it. The planning process was exciting and made me really feel limitless. In addition to planning, her patience to actually show me how to update the site myself and give me tips and tricks was invaluable. Aside from her excellence in partnership, the execution of the site, the aesthetic, embodiment of me, mission and purpose were more than I thought I wanted or could imagine and I thank her for that. She was just as driven in my vision as I was and I can't say that about many of the people I work with in this capacity. Throughout this whole process, she gave me nothing but the utmost respect, politeness and sheer enthusiasm. I am so grateful to have worked with her and I can't wait to create something phenomenal (just like she is) again!"
J. Hanna, agile consultant

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