Moving Up in Search Results
SEO-Driven Website Content for Moving Companies
Client: Ottaway Digital
Client: Ottaway Digital
We partnered with Ottaway Digital, a full-service advertising and search engine marketing agency, to enhance their web content for a variety of clients in the moving industry. The primary objective was to create compelling, SEO-optimized website pages for over 20 moving company clients to improve their online presence and drive more traffic and conversions.
Our focus was on creating persuasive and informative content that would: 1) Attract potential customers searching for moving services online using audience-centric messaging, 2) Clearly communicate the moving company’s unique selling propositions (USPs), and 3) Guide visitors through the moving process and convert them into leads.
On-page optimization techniques were implemented to improve website ranking and visibility in search results.
Strategic keyword integration ensured website content ranked for relevant search terms used by potential customers.
Performed competitive analysis to understand the content strategies of leading moving companies and identify gaps and opportunities.
Leveraging empathy and persuasive writing techniques, we created compelling and informative website copy that converted visitors into leads for each moving company client.
We were able to elevate the online presence of Ottaway Digital’s moving company clients and deliver projects on time and within budget, driving tangible business results, establishing a foundation for sustained growth and fostering better client relationships and satisfaction.
The optimized and engaging website copy led to a significant increase in search engine rankings, leading to improved visibility and website traffic.
Consistent and well-written website content across multiple moving company websites contributed to a positive and professional brand image.
By addressing user concerns and promoting services, the content helped generate leads and convert visitors into customers.
Some of our writing projects were exemplary enough to become templates used by other Ottaway Digital copywriters for future moving company website projects. This ensured consistent quality and efficiency.
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Empathy-Driven Digital Marketing Agency. Committed to Creating Content and Designs That Look, Sound and Feel Like Your Unique Business. Based in Chicago.