Bringing story to the forefront
Building a Stronger Voice for Literacy
Client: United Voices of Literacy (UVOL)
Client: United Voices of Literacy (UVOL)
Revitalize the online presence of United Voices of Literacy (UVOL), a non-profit organization promoting child literacy through using oral dramatic reading and coaching from Hollywood actors.
Issues such as outdated content, branding inconsistencies, and resource limitations were addressed to create a streamlined and effective marketing strategy with UVOL’s story at the center.
Given UVOL’s constraints, we focused on establishing solid foundations. Our approach centered on: 1) organization – creating a content library and system for content organization; 2) segmentation – cleaning and segmenting lists to develop specific messages for UVOL’s 4 different audience segments, and 3) cohesive brand messaging – putting the nonprofit’s story at the heart of marketing as well as creating and using “UVOL language” throughout UVOL’s digital content.
A sustainable roadmap was developed for future marketing efforts, allowing for coordinated execution across all active platforms.
Website updates were collaborated on to create a platform with a more modern aesthetic, improved UX and optimized for donations.
Targeted email campaigns were developed, email lists were audited and best practices were applied.
We created a consistent brand voice and strategy, also developing workflows to make marketing campaigns and projects easier.
A short introduction to your team members and why their background should inspire potential clients’ confidence.
Improved targeting of email marketing campaigns produced more relevant content, leading to an increase of open rates. Overall average email open rates sits at 51%.
Content creation and management was streamlined through a content library, allowing for easier access to and reuse of existing materials.
Cohesive branding allowed the United Voices of Literacy to go to another level professionally, fostering trust with potential volunteers and donors.
Consistent posting on social media led to a 100% increase in visitors searching for the nonprofit via search engine. People were interested!
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