• (312) 450-0719
  • info@embraceyourbrandllc.com
  • Chicago, IL

Bringing story to the forefront

Building a Stronger Voice for Literacy

Client: United Voices of Literacy (UVOL)

The Project:

Revitalize the online presence of United Voices of Literacy (UVOL), a non-profit organization promoting child literacy through using oral dramatic reading and coaching from Hollywood actors. 

Issues such as outdated content, branding inconsistencies, and resource limitations were addressed to create a streamlined and effective marketing strategy with UVOL’s story at the center. 

The Approach

Given UVOL’s constraints, we focused on establishing solid foundations. Our approach centered on: 1)  organization – creating a content library and system for content organization; 2) segmentation – cleaning and segmenting lists to develop specific messages for UVOL’s 4 different audience segments, and 3) cohesive brand messaging – putting the nonprofit’s story at the heart of marketing as well as creating and using “UVOL language” throughout UVOL’s digital content. 

X's and O's representing strategy

Strategy

A sustainable roadmap was developed for future marketing efforts, allowing for coordinated execution across all active platforms.

paint brush painting on a computer screen representing creative web design

Web Design

Website updates were collaborated on to create a platform with a more modern aesthetic, improved UX and optimized for donations.

email marketing

Targeted email campaigns were developed, email lists were audited and best practices were applied.

Social Media Marketing

We created a consistent brand voice and strategy, also developing workflows to make marketing campaigns and projects easier.

The Results

A short introduction to your team members and why their background should inspire potential clients’ confidence.

Increased Email Open Rates

Improved targeting of email marketing campaigns produced more relevant content, leading to an increase of open rates. Overall average email open rates sits at 51%.

Increased Efficiency and collaboration

Content creation and management was streamlined through a content library, allowing for easier access to and reuse of existing materials.

Stronger brand cohesion

Cohesive branding allowed the United Voices of Literacy to go to another level professionally, fostering trust with potential volunteers and donors.

Improved Organic search

Consistent posting on social media led to a 100% increase in visitors searching for the nonprofit via search engine. People were interested!

What Our Client Has To Say

5/5
"Tell Angelica what you need, and she will make it happen. I could not believe how easy it was to bring the concepts that have been in my head for years to life with the help of her agency!"
l. sAYLES, UNITED VOICES OF LITERACY

Is Your Brand Stuck in Neutral?

Unlock explosive growth with our data-driven marketing strategies and expert execution. We go beyond good writing and design – we delve deep into your audience and brand goals.

 

Don’t spend more time trying to figure it all out on your own, bring your ideas to us TODAY! 

Empathy-Driven Digital Marketing Agency. Committed to Creating Content and Designs That Look, Sound and Feel Like Your Unique Business. Based in Chicago.

Appointment Hours
Get In Touch