Have you ever been sucked into a website, spending far more hours (and possibly money) than planned? It wasn’t just the content; it was the way that site made you feel that kept you scrolling. The psychology behind effective web design is a powerful tool that can turn a casual visitor into a lifelong customer. In this blog post, […]
Having a strong online presence isn’t a luxury for small businesses anymore – in today’s digital world, it’s a necessity. While many businesses understand and leverage the power of their websites and social media profiles to increase online visibility, a surprising number overlook content marketing, creating a significant “content marketing gap.” Think of this gap as representing your company’s missed […]
Templates are a marketer’s secret weapon. They provide pre-formatted structures for blog posts, emails, social media posts, and more. But behind their ease of use is a lurking danger you should know about – the dreaded copycat syndrome. We see a template, fill in the blanks, and end up with perfectly good content that blends in with everyone else’s. The […]
Storytelling is and always have been a fundamental part of being human, even if you’re unaware. You’ve learned how to tell stories that get you out of trouble, start deep conversations, help you remember important facts or make you the life of the party. A powerful tool for communication and persuasion, stories can arouse our emotions, take us to new […]
Social media marketing is not for the light of heart. Whether you’ve grown up with social media or are in the process of learning how to integrate it into your current marketing plan, you know by now that it is an unforgiving beast of a marketing strategy. While it can connect you with new customers, improve sales, and get your […]
You have brushed up on best practices and changed the design, layout and day you publish your content, but these changes aren’t leading to sales. While data and tools constantly revolutionize the marketing world, they don’t always guarantee you’ll genuinely connect with your audience, a necessity to convert leads. The only way to create authentic connections is to understand your […]