Have you ever been sucked into a website, spending far more hours (and possibly money) than planned? It wasn’t just the content; it was the way that site made you feel that kept you scrolling. The psychology behind effective web design is a powerful tool that can turn a casual visitor into a lifelong customer. In this blog post, […]
Content Marketing The Content Marketing Gap: Why Small Businesses Are Missing Out (and How to Fix It) Bridget the gap, your audience can’t hear you! Having a strong online presence isn’t a luxury for small businesses anymore – in today’s digital world, it’s a necessity. While many businesses understand and leverage the power of their websites and social media profiles […]
Content Marketing Copycat No More: Stand Out with Templates Templates save time and effort but can churn out bland content if you’re not careful. Learn a few ways to get the most of out what templates have to offer. Templates aren’t meant to be carbon copies, but instead of using them as a springboard for our own unique voice, message […]
Digital Marketing 5 Common Reasons Social Media Marketing Isn’t Working For Your Business Social media can be a trap! Find out if you’ve been caught in some of the most common reasons it can seem like social media is against you. Social media marketing is not for the light of heart. Whether you’ve grown up with social media or are […]
Content Strategy The Beginner’s Guide to Empathy Marketing People expect to be sold to. They expect to be lied to in the process as well. Empathy-driven marketing can make buying fun again. Find out how. You have brushed up on best practices and changed the design, layout and day you publish your content, but these changes aren’t leading to sales. […]