Content Marketing The Content Marketing Gap: Why Small Businesses Are Missing Out (and How to Fix It) Bridget the gap, your audience can’t hear you! Having a strong online presence isn’t a luxury for small businesses anymore – in today’s digital world, it’s a necessity. While many businesses understand and leverage the power of their websites and social media profiles […]
Content strategy The Science of Storytelling: Why Stories Captivate Our Attention Humans have never been able to resist a good story. Now you have no excuse for telling bad ones. Storytelling is and always have been a fundamental part of being human, even if you’re unaware. You’ve learned how to tell stories that get you out of trouble, start deep […]
Content Strategy The Beginner’s Guide to Empathy Marketing People expect to be sold to. They expect to be lied to in the process as well. Empathy-driven marketing can make buying fun again. Find out how. You have brushed up on best practices and changed the design, layout and day you publish your content, but these changes aren’t leading to sales. […]