• (312) 450-0719
  • info@embraceyourbrandllc.com
  • Chicago, IL

OUR STORY

Marketing with Heart: Connecting Through Empathy

From healthcare and nonprofits to real estate and beyond, we’ve tackled a wide range of industries and challenges, developing content that delivered results. The diversity of our clients is only part of what makes us stand out. The real difference lies in our approach.

 

We believe in deep collaboration and open communication. We listen to your unique needs, understand your audience, and craft strategies that resonate. We don’t just deliver services, we build partnerships, ensuring you’re involved every step of the way.

 

THE MISSION

Marketing isn’t just about tactics and trends, it’s about storytelling. It’s about crafting narratives that resonate,  driving meaningful growth. EYB understands the power of storytelling and how to wield it effectively across diverse industries.

“We Take pride in making marketing a bit less Painful for our clients”

Founder and Digital Marketing Specialist

OUR PROCESS

01.

Meet & Greet

We get to know you, your business and your marketing goals during an initial 15-minute consultation. 

 

We listen to determine your strengths and challenges before providing insights into potential marketing solutions tailored to you.

02.

Map & Propose

We propose a strategic roadmap based on your goals that include clearly define outcomes, KPIs,  deliverables, timetables and expectations. 

 

Lastly, you’ll receive a quote with transparent pricing.

 

03.

Discovery

We immerse ourselves in your world to gain full understanding of the landscape. 

 

We analyze  your existing marketing, identify areas for improvement and engage in open discussions to ensure ongoing communication and understanding.

04.

Development

With your goals in mind, we create a real plan for the creation and execution of your project. 

 

Working closely with you, we develop the content, designs and marketing materials that resonate with your brand and audience. 

05.

Delivery

We hand over your marketing project or implement it ourselves – keeping you informed every step of the way with regular updates.

06.

Support

After the launch, we celebrate your success and offer ongoing support.

Keep in Mind: Our process is flexible. Each step is tailored to fit your specific needs and project scope. Ultimately, we aim to build a lasting partnership and become your trusted marketing partner.

 

Let us know if you have any questions or want to discuss how this process can help you achieve your marketing goals!

WHY CHOOSE US?

Fiduciary Marketing

We are driven by a core principle: your best interests come first, always. In a world of hidden agendas, we are straightforward by design.

Empathy-Focused

We prioritize the needs, desires, and motivations of your audience, creating content that builds trust, solves their problems and establishes meaningful connection.

Collaborative Process

Your feedback fuels each step we take. From tone to message to style, we dive into your brand to craft content that reflects
your brand values and goals - together.

End-to-End Services

From where you are to eternity. Our services adapt as your needs evolve. With one vision, one team, and one point of contact, your brand message stays impactful at every stage.

FAQs

What is Digital Marketing & Why Is It Important?

Digital marketing is the online (digital) promotion or advertisement (marketing) of a business using a wide range of marketing strategies. Common strategies include content marketing, email marketing, social media marketing, website design, search engine optimization, influencer marketing, and pay-per-click advertising. 

 

Today, your potential customers are online, and digital marketing helps you find and talk directly to them. With the sheer number of analytical tools and strategies available, it’s possible to know which type of consumer is more likely to buy from you or unlikely to pay more for your product. Marketing your business online can lead to more precise and efficient audience targeting, saving you money on customer acquisition.

What is Empathy Marketing & How is It Different Than Traditional Marketing?

Traditional marketing typically focuses on promoting products and services, highlighting features and benefits. While this approach can be effective, it doesn’t always connect with customers on a meaningful level.

 

Empathy marketing goes beyond features and benefits. It focuses on understanding your audience’s needs, emotions, and aspirations. By putting yourself in their shoes, you can create marketing messages that resonate with them on a personal level. This approach fosters trust, loyalty, and ultimately, drives business growth.

 

We’re dedicated to empathy-driven marketing, considering not just your target audience, but you, our client, as well. This translates into a fiduciary approach to marketing, where your goals and best interests are at the forefront of every decision. We prioritize transparency and open communication, ensuring you understand the reasoning behind our strategies and feel empowered throughout the marketing journey.

What Is Our Pricing Model / How Do We Charge For Services?

At Embrace Your Brand, we believe in transparency and flexible billing options to suit your business needs. Here’s how we typically structure our billing:

 

  • Project-Based: For well-defined projects with a clear scope of work, we offer upfront, fixed-fee pricing. This provides you with a clear understanding of the total cost involved.
  • Retainer-Based: For ongoing marketing campaigns or ongoing management of your digital presence, we offer retainer packages. These typically involve a monthly fee that covers a set number of hours dedicated to your marketing efforts. Retainers allow for consistent, strategic marketing efforts and can be customized to your needs.
  • Hourly Billing: For smaller projects or specific tasks that may not fall under a fixed-fee or retainer structure, we offer hourly billing. This provides flexibility for addressing your unique needs.

 

We’ll discuss your specific marketing goals and budget to recommend the most suitable billing option for your business. We can provide detailed proposals outlining the scope of work, deliverables, and associated costs under each option.

 

How Do We Charge for Services?

 

At Embrace Your Brand, we understand transparency is key. We offer flexible billing options to suit your business needs and budget. Here’s a breakdown of our most common pricing structure:

 

  • Upfront Investment: We typically require an initial deposit of 20-50% to secure your project slot and cover initial project setup costs.
  • Milestone-Based Payments: The remaining project cost is divided into achievable milestones. This ensures you only pay for completed work stages and provides clear visibility into project progress and budget allocation.
  • Pay-As-You-Go: If purchasing multiple services, you’ll be invoiced for each service separately (with the same upfront investments and milestone-based payments per service). This ensures you’re only paying for work that is being done.
  • Payment Plans: In special circumstances, we may be able to discuss a payment plan option. Please note that this is offered on a case-by-case basis.

 

Additional Information:

  • Transparency: We believe in clear communication and will always obtain your approval before incurring any additional expenses on your behalf.
  • Payment Methods: We accept various payment methods to ensure your convenience.
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We believe in building strong partnerships with our clients. This transparent approach to billing fosters trust and ensures everyone is on the same page throughout the project lifecycle.

 

Feel free to contact Embrace Your Brand to discuss your specific needs and get a customized quote for your digital marketing services.

Who Owns the Project Once It Is Completed?

At Embrace Your Brand, we believe in creating projects that empower your business. Here’s a breakdown of ownership rights upon project completion:

 

  • Intellectual Property (IP) You Provide: You retain full ownership of any intellectual property (IP) you provide, such as logos, trademarks, or existing brand materials. We use these materials with your permission to execute the project as agreed upon.

 

  • Website Content & Marketing Materials: In most cases, ownership of website content, copywriting, marketing materials, and other deliverables created by Embrace Your Brand transfers to you upon completion of the project and full payment.

 

  • Transparency is Key: We will clearly outline ownership rights for all project deliverables in a formal contract before project commencement. This ensures you understand exactly what you’re acquiring and we can tailor the agreement to your specific needs.

 

If you have any questions or require further clarification regarding ownership rights for a specific project, please don’t hesitate to ask. We’re committed to clear communication and ensuring you’re fully satisfied with the ownership structure of your completed project.

What Kind of Marketing Services Does Embrace Your Brand Specialize In?

At Embrace Your Brand, we’re passionate about helping businesses thrive through a comprehensive suite of digital marketing services designed to build meaningful connections with your audience and drive measurable results.

 

We specialize in these core areas:

 

  • Content Marketing
  • Branding & Design
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Pay-Per-Click (PPC) Advertising
  • Marketing Analytics & Reporting

 

Embrace Your Brand doesn’t take a one-size-fits-all approach. We work closely with you to understand your specific goals and develop a customized marketing plan that aligns with your budget and target audience.

 

Additionally, we can offer services in:

 

  • Resume Writing 
  • Personal Brand Consulting

 

Feel free to contact Embrace Your Brand to discuss your specific needs and discover how we can help your business flourish.

What Is Your Expertise and Experience in Marketing?

At Embrace Your Brand, we understand the ever-evolving marketing landscape. We leverage a team of passionate and experienced marketing professionals who bring a wealth of knowledge and expertise to the table. Here’s what sets us apart:

 

  • Collaborative Approach: We listen, learn, ask questions, listen some more, and take the time to understand the ins and outs of what makes your business different than the others out there.
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  • We then get into all the details about your target audience. With this level of collaboration, a project has its best chances of knocking your socks off!
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  • Empathy-Focused Marketing: We believe in building genuine connections with your audience. Our team is skilled in crafting marketing messages that resonate with your target customer’s needs, emotions, and aspirations. By listening to others, we are able to provide the things they are asking for, yet not receiving. 
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  • Combined Industry Experience: Our team boasts a combined 10 years of experience in various marketing disciplines. This extensive experience allows us to tackle complex marketing challenges with innovative solutions.
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  • Data-Driven Approach: We don’t just guess what works – we rely on data and analytics to inform our strategies and measure success. This ensures your marketing efforts are targeted, efficient, and deliver measurable results.
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  • Staying Ahead of the Curve: The marketing landscape is constantly evolving. Our team stays up-to-date on the latest trends, technologies, and best practices to ensure your brand utilizes the most effective marketing strategies.
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  • We are confident that our expertise and experience can help you achieve your marketing goals. When you partner with Embrace Your Brand, you gain access to a team of dedicated professionals who are passionate about helping your business thrive online.
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Feel free to browse our portfolio or contact us to discuss your specific needs and learn more about our marketing expertise.

Who Is Responsible for Creating the Content Embrace Your Brand Provides?

At Embrace Your Brand, we take a collaborative approach to content creation, ensuring a seamless blend of your brand expertise and our marketing know-how. Here’s how it works:

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  • Collaboration: We talk about your marketing goals, your brand story, what you wish you could change about your business and other relevant info. You’ll provide essential information such as brand messaging, key selling points, and any existing content you’d like us to consider. This gives us insight into what’s working (or not working) and why. A step we cannot stress enough, it all starts with us exchanging information and listening to you.
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  • Client Input: You have final approval on content, so it goes without saying that your feedback is not only valuable, we can’t get a project done without it. 
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  • Content Strategy & Development: Our team will leverage your input to develop a content plan tailored to your specific needs. This plan will outline content formats (e.g., blog posts, social media captions, website copy), target keywords for SEO purposes, and a content calendar to ensure a consistent flow of content.
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  • Content Creation & Review: Our skilled copywriters and designers will craft high-quality content that aligns with the approved content strategy. We’ll keep you informed throughout the process and provide you with drafts for review and feedback.
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  • Final Approval & Launch: Once you’re satisfied with the content, we’ll handle the final polishing and either hand it over to you or launch it on the appropriate platforms. 
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This collaborative approach allows you to maintain control over your brand voice and messaging while leveraging our expertise in crafting compelling and effective content. We believe in open communication and will work closely with you every step of the way to ensure the final content reflects your brand’s unique identity.

 

Feel free to contact Embrace Your Brand to discuss your specific content needs and learn more about our collaborative content creation process.

How Much Involvement Is Required From The Client?

At Embrace Your Brand, we value and require collaboration. While we bring marketing expertise to the table, your involvement is crucial for a successful partnership. We hang out hat on the power of collaboration and it hasn’t let us down yet (we don’t think it will anytime soon).

 

Here’s a breakdown of the typical client involvement throughout the process:

 

  • Project Planning
  • Providing Brand Assets
  • Content Collaboration
  • Project Feedback & Communication
  • Decision-Making & Approvals

 

Here’s what we can offer to streamline the process for you:

 

  • Dedicated Account Manager: You’ll have a designated point of contact who understands your business and can answer any questions you may have.
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  • Regular Communication: We’ll keep you informed of progress, share reports, and schedule regular meetings to discuss strategy and next steps.
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  • Transparent Reporting: We provide clear and concise reports on campaign performance, allowing you to track progress and make informed decisions.
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By working collaboratively, we can achieve your marketing goals and ensure your brand voice shines through. Feel free to contact Embrace Your Brand to discuss your specific needs and find the perfect level of involvement for you.

Projects
140
Years Experience
0
Industry Topics
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Client Satisfaction
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Growth Across Industries

Embrace Your Brand’s experience across industries allows us to tailor strategies specifically for your business. We don’t just follow trends, we leverage our expertise to craft unique and effective marketing solutions that resonate with your target audience, driving growth and exceeding expectations.

 

So, are you ready to see what your brand can do? Let’s chat about your goals and how we can help your brand thrive!

Is Your Marketing in a Rut?

Unlock explosive growth with our data-driven marketing strategies and expert execution. We go beyond good writing and design – we delve deep into your audience and brand goals.

 

Schedule your FREE 15-minute consultation today and discover your brand’s hidden potential.

Empathy-Driven Digital Marketing Agency. Committed to Creating Content and Designs That Look, Sound and Feel Like Your Unique Business. Based in Chicago.

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